"We were worried about how that could turn out," said Viktoria, "because we were clearly pro-Ukrainian activists." They'd been warned by friends that their volunteering efforts made them targets for interrogation by the occupiers. It was only after a lot of hesitation that Viktoria and Pavlo finally decided to flee Nova Kakhovka. Now, she told Insider, business is booming - and sales have even outstripped pre-war figures. In April, Viktoria fled her home in Nova Kakhovka and reestablished herself - and her online store - in a new city. It sells artisan products and foodstuffs, from cheese and cured meats to textiles and wooden crafts - including an engraved plywood map of Ukraine. It's an online store which aims to support small-scale manufacturers producing traditional Ukrainian products. The pair, along with Oleksiy Chirkov, who has since left the company, co-founded It's Craft in the Spring of 2020. Pavlo passed dozens of roadblocks every day as he traveled around the city delivering supplies, and Russian forces regularly searched his car on suspicion of pro-Ukrainian partisan activity. Her warehouse was shuttered while she and a co-founder, Pavlo Yarmii, worked to support their community by buying food from struggling farmers and distributing it to vulnerable citizens.
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